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hello my question to you is this where can i purchase schlitz beer???? a million thanks tom tjdoowop@aol.com do you all have the schlitz bull

I will, almost certainly in error, assume this isn't a troll and say no, we don't sell anything. - DavidWBrooks 02:05, 5 Nov 2004 (UTC)

This page says the Schlitz name is owned by Pabst, but the Hamm's article also mentions brief ownership by pabst which was then in turn bought by Miller Brewing Co, so who really "has the schlitz?"Gabenowicki 19:57, 12 September 2005 (UTC)[reply]

The former Pabst assets were disaggregated, with the viable production properties going to Miller (now SAB/Miller) and the intellectual properties (including the brand names) being retained by Pabst. Bigturtle 16:36, 27 January 2006 (UTC)[reply]

Infamous?

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The piece states that the beer is available at the, "infamous dive bar Snake & Jakes." Why is it acceptable for an "encyclopedia" to use disparaging terms to describe the bar? —Preceding unsigned comment added by 66.220.193.142 (talk) 20:38, 4 August 2010 (UTC)[reply]

I have deleted the non-NPV line. "Infamous" is not neutral; neither is "dive" as a drinking place.Pbrower2a (talk) 03:07, 19 September 2011 (UTC)[reply]

The refs for this article are truly infamous. The dubious ref 7 page no longer exists. I doubt if silica gel was ever used in foods as it is mildly toxic. Brewers have been using plastic beads for many years, called polyclar, and is used to clear proteins from cooled wort, or post fermentation. Beads become coated with the undesirable proteins and are then filtered out, cleaned, and re-used.220.244.236.14 (talk) 02:52, 6 June 2015 (UTC)[reply]

Decline coincides with a bad marketing campaign

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As I was too young to drink beer and obeyed the drinking laws of the time, I would never have known the decline in the quality of the taste. Schlitz had an ad campaign that had rough figures responding to the prospect of someone taking away "their" Schlitz with various forms of bodily harm, including one implication that the Schlitz devotee would allow his friend (a cougar) to "have dinner". It is generally bad marketing to associate one's product with unsavory characters.

Bad marketing can accelerate the ruin of an independent corporation. Pbrower2a (talk) 03:25, 19 September 2011 (UTC)[reply]

That's speculative. Any citations to back it up? --Orange Mike | Talk 19:26, 20 September 2011 (UTC)[reply]

Sure, it is speculative, and it could be that Schlitz started making substandard beer, also a bad practice; I can't say which did more to accelerate the decline of the brewery company. That is why I have this in the talk page and not in the main body of the article. Without question, good advertising can aid in augmenting the market share of a commonplace product. Bad advertising (and that means something more than "I don't like the pitch") that offends desirable and relevant markets could imaginably contribute to the demise of market share. I suggest that others do some research. There probably are case studies in marketing textbooks.

I well know that good marketing often takes for granted the mass market of people over age 48 for most consumer goods (either set in their ways or they never can develop brand-name loyalty), and that reverse-snobbery about upper classes (who don't buy the product anyway, as with a recent ad campaign by Miller Brewing that takes away "the High Life" from elite events whose participants generally don't drink mass-market beer), or pokes fun at egghead types who would never be customers anyway. But even that works to solidify a large and extant market that loves praise for being 'genuine people'. The ads with vicious characters as drinkers of the Schlitz beer seem at first sight a very bad idea, and I can't imagine any reason to believe otherwise. To be sure, there might be a 'thug market' for consumer products, but someone who wants other customers might be well advised to avoid linking to a 'thug market'.

If someone can get a video of one of the 'psycho Schlitz drinker' ads, it might be worth posting in the main article. Pbrower2a (talk) 05:52, 2 October 2011 (UTC)[reply]

Beginnings

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Under 'Beginnings, the following sentence is quite unclear: "Two years after Schlitz married Krug's widow, he changed the name of the brewery to the Jos. Schlitz Brewing Co." Did he change the name two years 'after' marrying, or did he marry and change the name two years 'after' Krug's death? In this case, 'after' is a poorly chosen word. — Preceding unsigned comment added by 69.47.136.68 (talk) 21:09, 3 September 2012 (UTC)[reply]

I fail to see a problem here. He changed the name two years after he married Krug's widow. How long after Krug died the marriage was, we don't say. --Orange Mike | Talk 14:41, 11 September 2012 (UTC)[reply]
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Schlitz Malt Liquor "Bull" Campaign

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It seems to me a note of the "Bull" advertisements for Schlitz Malt Liquor would be nice. These ads were ubiquitous on TV at one time and got a lot of references in pop culture. Here's an example: https://www.youtube.com/watch?v=iitiZo2WQdI

Unfortunately, I don't know what a reference for them would be. — Preceding unsigned comment added by 173.93.231.206 (talk) 05:37, 8 November 2021 (UTC)[reply]

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