Syrup (novel)

Syrup

First edition cover
Author	Maxx Barry
Language	English
Genre	Satirical novel
Publisher	Viking Press
Publication date	July 1999
Publication place	Australian
Media type	Print (Hardback & Paperback)
Pages	320 pp (first edition, hardback)
ISBN	0-670-88640-8 (first edition, hardback)
OCLC	40408909
Dewey Decimal	813/.54 21
LC Class	PS3552.A7424 S97 1999
Followed by	Jennifer Government

Syrup is a 1999 novel by Max Barry. Written under the pen name Maxx Barry, the novel satirizes American consumerism and corporate marketing strategies. It was adapted into the 2013 film Syrup.

Plot

Scat, a fresh marketing graduate, invents a new Coca-Cola product called 'Fukk'. He tries to sell his idea to the company for $3 million, but discovers his former roommate and friend Sneaky Pete has already claimed the trademark. This leads Scat to move out of their shared apartment and stay with Cindy, his on-and-off girlfriend. She eventually kicks him out, and he ends up living with 6, a marketing executive, and Tina, her film student roommate. Scat leads the summer marketing campaign for Coca-Cola and makes it a success. He then attempts to sabotage Sneaky Pete's secret project for Coca-Cola: the first ever feature-length advertising film.

Coca-Cola BlāK

In 2006, Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola BlāK, first released in France in a black can. Barry commented on the similarities of this and his novel’s fictional Coca-Cola Fukk on his blog.

Release details

• 1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
• 2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback

External links

• Syrup at Max Barry's website